29 August 2014 | Posted by Zachary
Navigant Research thinks it has the answer, and it thinks the answer is 55 million.
Harley Davidson recently announced that it was producing an electric motorcycle. Cleantech research firm Navigant Research thinks this will spur more electric motorcycle models and more sales.
Furthermore, it sees a growing trend in two-wheeled vehicle sales. "Driven by rising gasoline prices and increasingly congested city streets, more consumers are starting to turn to two-wheel vehicles, including electric motorcycles (e-motorcycles) and electric scooters (e-scooters)," Navigant writes in the summary of a new report it has put out. "Although this market remains heavily concentrated in China, which accounts for 98 percent of worldwide sales, growth is expected to occur across many regions, particularly after 2015."
Higher upfront prices limit electric motorcycle and scooter sales. However, manufacturers of electric motorcycles and scooters have had good sucsess selling to fleets, and there's still a lot of room for growth in that niche market.
I think it's actually a hard market to predict. Motorcycles and scooters are still such niche vehicles in much of the world, but they have great appeal and quiet, clean electric motorcycles and scooters could have even more appeal. I've actually considered these after not having any interest in such vehicles before.
Navigant projects that 55 million electric motorcycles and scooters will be sold between 2014 and 2023. We'll see.